by Wendy
Follow me on twitter @wendylooksleaps

Until they invent a vending machine that delivers a plate of freshly made patatas bravas or croquetas de jamon y queso with a cold glass of cava, I’m deeming the Benefit cosmetics vending machine the coolest.

Have you noticed these in airports? I’ve run across 3 or 4, most recently in Reno/Tahoe and Savannah/Hilton Head, and every time I linger to wistfully admire the candy-color display. There’s something about Benefit’s cute packaging and cheeky product names that makes its brand kinda magnetic for gals who think makeup is fun. Not that their products don’t work well – those I’ve tried certainly do. But part of their allure is that they remind me of the thrill of messing about with blue eyeshadow and frosty pink lipstick as a preteen. Or wearing multi-colored fake eyelashes to a 7th grade mixer which your classmates think is weird but you feel as cool as David Bowie or Cyndi Lauper. I think Benefit celebrates that sense of play and individuality – it’s not just utilitarian makeup. Continue reading →