by Wendy
Follow me on twitter @wendylooksleaps
Until they invent a vending machine that delivers a plate of freshly made patatas bravas or croquetas de jamon y queso with a cold glass of cava, I’m deeming the Benefit cosmetics vending machine the coolest.
Have you noticed these in airports? I’ve run across 3 or 4, most recently in Reno/Tahoe and Savannah/Hilton Head, and every time I linger to wistfully admire the candy-color display. There’s something about Benefit’s cute packaging and cheeky product names that makes its brand kinda magnetic for gals who think makeup is fun. Not that their products don’t work well – those I’ve tried certainly do. But part of their allure is that they remind me of the thrill of messing about with blue eyeshadow and frosty pink lipstick as a preteen. Or wearing multi-colored fake eyelashes to a 7th grade mixer which your classmates think is weird but you feel as cool as David Bowie or Cyndi Lauper. I think Benefit celebrates that sense of play and individuality – it’s not just utilitarian makeup.
I decided I owed it to myself and the blog to test out the Benefit vending machine while waiting for a flight in Reno. A stylish woman, maybe mid-50s or so, with striking silver streaked hair was completing her transaction as I studied the glass case. “I had to try this cute machine,” she said to me, “whoever does their branding is genius.”
“Their products are great too,” I remarked, “I especially like their mascaras.” She was pleased to hear that, having just bought a mascara. She had never noticed Benefit before, so I let her know the brand could also be found at Sephora.
My turn. I was tempted by the sample pack of mini highlighters or lip gloss but decided to go for the travel size mascara/gel liner combo. You use the touch screen to browse the shelves and read about the products, then when you’re ready, just use a credit or debit card to purchase. Easy as pie. There did not appear to be a cash option, but you can choose paper or email receipt. There was also a request to complete a survey on the touch screen. I started, but it seemed long and wanted to know my salary and age and all that so I bailed. Let’s maintain a little mystery in this relationship, ok Benefit?
The item pops out of the drawer at the bottom (duh, you know how a vending machine works). Toss the protective plastic cover and paper packaging and you’re good to go with your new trip souvenir.
Benefit is a little pricey, and I don’t limit myself to their makeup – but I’m definitely a fan. And I love those awesome vending machines. Thanks Benefit for adding a little bit of glamour and pretty distraction to an airport wait.
